Evaluation Q7: Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

From our preliminary task, I think we’ve improved especially in aspects of filming and editing.
When the preliminary was shot, through a lot of trail and error, we found that when doing shot reverse shot, you have to do one continuous shot of one person and then switch to the other, otherwise there would be sever continuity issues as we didn’t have access to two cameras. Now however, we didn’t have any continuity issues as we tried to film scenes in chronological concession instead of bits and pieces and then finding that we weren’t wearing the same clothes or things in the background had changed.
We also tried to make smoother transitions in filming by using split screens and slides instead of jump cuts and in terms of music, where the non diagetic Hip-Hop track changes into the urban tension track, we tried to make a smooth transition by fading the music out, leaving a short pause and then gradually fading the music back in.
I have also personally learned that the process of filming needs to be allowed a longer duration of time as with our final product, you have to allow for things to be filmed again and then edited again, as continuity errors were detected at the last minute. Coco was originally shown leaving the library and then in the next scene, she’s shown sitting in the classroom. This of course doesn’t demonstrate good continuity as it would appear to the audience that she has just appeared. This was re-filmed with a shot of Coco actually entering the class.

Arrangements were made to make sure we were all wearing he same clothes, a change of class extras and Deeqa taking an emergency stand in as a teacher, which worked out better.

Evaluation Q6: How did you attract/ address your audience?

To find out what people really want to see in a thriller film in terms of a general plot I asked one or two of my friends as some audience feedback.

As you can see, most people liked when thrillers have a 'twist' or 'unexpected end'. We tried to encapsulate this by creating a very realistic opening of an everyday affair, such as going to school, college or sixth form, so that when the action does start its both unexpected and sudden.

Final Straw Rough Cut

Evaluation Q5: How does your media product represent particular social groups?

Evaluation Q4: Who would be the audience for your media product?

Who Would Be the Audience

Evaluation Q3: What have you learned about technologies from the process of constructing this product?

If Voicethread asks for a email or password: the email is 'han15mills@aol.co.uk' and the password is 'leonalewis'.

Evaluation Q2: What kind of media institution might ditribute your media product and why?

After research on independent film companies that would be suitable, I concluded that Revolver entertainment would be the best option. Please watch the Voki animation below to find out a bit more about Revolver Entertainment.


Revolver Entertainment mostly specialise in action and psychological thrillers which is what our film opening is. They distribute very realistic thrillers that center on teenagers in London and thier lives. An example of this would be 4,3,2,1.

Similar to the storyline of 4321 where three different storylines are followed, in our opening clip, we have made it clear that we want the audience to be following 3 different girl's storylines also, by using split screens.
The charcters in this film,especially Adam Deacon and Shanika Markland are portayed as conforming to the heagemonic stereotype of rowdy, troublesome London teenagers.The film follows thier individual lives through a non linear narrative, demonstrating the different social groups that each of the four girls belong to (for exapmle ranging from wealthy Tasmin Eagerton to working class and single parented Ophelia Lovibond)and the mise-en scene of the houses of each person create an image in the audiences mind. Similarly, we wanted our opening clip to create characters that both subvert and conform to the stereotypes of the typical 'London teenager' that Revolver Entertainment normally capitalise on in thier movies. In our clip, Imani(me) subverts the stereotype of teenagers being lazy and uncaring about thier future by studying in a quiet room and in the classroom when amidst her friend, whereas Charlette (CoCo) conforms to the mischevious stereotype as she takes the 'Book of Spells' from the library, annoying the teacher.

Revolver Entertainment market mostly realistic films based on teen situations, which our film would fit into. The majority of Revolver's films are also Certificate 15, as that is thier primary target audience, which is also our target audience.